Sprint, It’s a new day for unlimited data

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OVERLAND PARK, Kan. (BUSINESS WIRE), August 21, 2014 - It's a new day for unlimited data in the wireless industry as Sprint (NYSE: S) announces the best unlimited wireless plan available from a national carrier with the Sprint $60 Unlimited Plan. This plan provides consumers unlimited talk, text and data while on America’s Newest Network for just $60 per month, a $20 savings compared to T-Mobile's $80 per month unlimited plan. Simple, easy, affordable – the Sprint $60 Unlimited Plan is available to both new and existing Sprint customers starting tomorrow, August 22. To qualify for the plan, customers must purchase their device through Sprint Easy Pay, pay full retail price or bring their own compatible device.

Whether communicating via email or text, socializing via picture-sharing or tweeting, or navigating with GPS, consumers rely on their smartphones for all of their daily needs. Last year U.S. wireless consumers devoured 3.23 trillion MB of data, according to CTIA’s annual survey1, which equates to watching more than 153 billion five minute cat videos on YouTube, or streaming more than 53.8 billion hours of music on Spotify. Meanwhile, millions of American consumers restrict their usage, fearful of data limits with overage charges. With the Sprint $60 Unlimited Plan, consumers no longer have to worry about high bills based on how much data they are using. Enjoying daily life with the unlimited support of a smartphone has never been so easy.

“People know Sprint for Unlimited,” said Marcelo Claure, Sprint CEO. “We have long been the leader in offering customers unlimited data and that leadership continues today with our new $60 unlimited plan. Unlimited talk, text and data for $60 is the best unlimited postpaid plan available. And, we’ve listened to our loyal customers; we’re making the Sprint $60 Unlimited Plan available to both new and existing customers.”

Sprint’s new everyday price of $60 a month for unlimited saves customers $480 over two years against T-Mobile’s $80 everyday pricing. And, customers can save $120 over two years versus T-Mobile’s promotional price…and they don’t have to jump through T-Mobile’s hoops and recruit their friends.

Just days ago, Sprint declared a new day for data and announced the Sprint Family Share Pack – a new shared-data plan that can give customers double the high-speed data at a lower price than AT&T and Verizon Wireless. Whether consumers prefer to share or have unlimited data, with Sprint, they can find just the plan they need to get the most out of their smartphones, tablets and other wireless devices.

“With the new Sprint Family Share pack and now the Sprint $60 Unlimited Plan, Sprint is giving consumers what they want: choice, simplicity and value,” Claure said.

The Sprint $60 Unlimited Plan also is an ideal fit for small businesses, enabling their employees to be more productive in more places and providing the ability to stay on top of what matters most.
 

New Sprint CEO announces lower pricing

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Recently the new Sprint CEO Marcelo Claure said he’d be changing Sprint pricing to make them more competitive on price because their network is behind both Verizon and AT&T’s network. Yesterday they made an announcement stating “It’s a New Day for Data for American Consumers” that will offer double the data at similar or lower prices than AT&T, T-Mobile and Verizon Wireless. Sprint will also be giving customers up to $350 towards an ETF if they migrate over to the Sprint network in order to steal subscribers from other wireless carriers. The new Sprint Family Share Pack will allow a family to share up to 20GB of data, unlimited text and voice for $100/mo under a limited time promo. This promo is similar to T-Mobile’s $100/mo plan, but doubles the data giving customers a 20GB total pool instead of 10GB with T-Mobile. Sprint plans to release additional announcements later this week with new improved plans for individuals too.

 

New Sprint CEO plans to compete on price

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New Sprint CEO Marcelo Claure has announced they plan to compete against Verizon and AT&T on pricing and we should soon see aggressive pricing updates from Sprint. Previously under Dan Hesse’s leadership he was reluctant to compete on pricing, but the new CEO see’s it differently. Claure even said when you’ve got a great network you don’t have to compete on pricing, but when you don’t have a great network price is something you have to consider. Their network is behind both Verizon and AT&T so that’s really the only option for them until they can complete their Sprint Spark plan and launch better coverage throughout the country. You can expect to see announcements as early as next week as Sprint changes their pricing structures, which should be interesting to see how both Verizon and AT&T respond.

 

Verizon to launch VoLTE by the end of 2014

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Recently Verizon CFO Fran Shammo told Wall Street investors at a conference on Tuesday that they’ll be offering voice calls over LTE by the end of the year. By moving voice to the 4G LTE networks they can improve efficiency and offer higher quality audio and features like cloud-based video address books. Users will still be able to use the older legacy 3G network as a backup too, if 4G LTE coverage isn’t available at a specific location. Before going live Verizon wants to have their 4G rolled out through the country and currently sits at about 97% market coverage with LTE service. In addition to improved voice quality 4G chips are cheaper too, which could bring down the cost of smartphones when VoLTE is finally released.

 

New Sprint CEO hinting at job cuts

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Sprint recently announced that Marcelo Claure will replace Dan Hesse as the new CEO of Sprint. With the change the new CEO will be holding a company wide meeting on Thursday to discuss his plans to refresh the Sprint brand and improve the company. According to Bloomberg, Claure’s main goal will be to cut costs. This means they’ll start to get more aggressive competing against carriers like T-Mobile who have recently turned the wireless industry upside down with aggressive plans that undercut larger carriers like Verizon and AT&T substantially. Several of the analysts at Bloomberg also believe that Claure will also cut operational costs by letting go some of Sprint’s 36,000 employees.
 

Sprint Names Marcelo Claure new President and CEO of Sprint

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OVERLAND PARK, Kan. (BUSINESS WIRE), August 06, 2014 - Sprint Corporation (NYSE:S) today announced that its Board of Directors named Marcelo Claure as the company’s next President and Chief Executive Officer, effective August 11. Claure, 43, joined the Sprint Board of Directors in January and is the Founder and CEO of Brightstar Corp., a subsidiary of SoftBank Corp. As President and CEO, Claure’s first priority will be to continue the build out of Sprint’s network by leveraging its strong spectrum holdings as well as ensuring that Sprint always maintains truly competitive offers in the marketplace.

Since founding Brightstar in 1997, Claure has grown the company from a small Miami-based distributor into a global business, with $10.5 billion in gross revenue for the year ended in 2013. Brightstar has become the world’s largest specialized wireless distributor and a leading provider of diversified services to the wireless industry. Claure was selected as a Young Global Leader by the World Economic Forum, highlighting exceptional global leaders 40 years of age or younger. Throughout his career, Claure has received several Entrepreneur of the Year and CEO of the year awards.

“Marcelo is a successful entrepreneur who transformed a start-up into a global telecommunications company. He has the management experience, passion and drive to create the strongest network and offer the best products and services in the wireless industry,” said Sprint Chairman Masayoshi Son. “While we continue to believe industry consolidation will enhance competitiveness and benefit customers, our focus moving forward will be on making Sprint the most successful carrier.”

“I’ve had the unique opportunity to spend the past few months actively engaging with Sprint’s Board, management team and front-line employees,” said Claure. “I am honored to have the opportunity to now lead the Sprint team as we mobilize to become the wireless carrier of choice in the U.S. In the short-term, we will focus on becoming extremely cost efficient and competing aggressively in the marketplace. While consolidating makes sense in the long-term, for now, we will focus on growing and repositioning Sprint.”

Claure will resign his position at Brightstar effective August 11 and SoftBank announced it would acquire Claure’s remaining interest in the Company. Claure succeeds Dan Hesse, who joined Sprint as President and CEO in December 2007 and led the company through a series of acquisitions, including the merger with SoftBank, and a multi-year overhaul of its nationwide network, including the shutdown of the Nextel network. Hesse received Corporate Responsibility Magazine’s Lifetime Achievement Award in 2013 and was named by Glassdoor in 2014 as being among the highest-rated CEOs by employees, and twice received Wireless Week’s Leadership Award. In 2014’s American Customer Satisfaction Index, Sprint is the most improved U.S. company in overall customer satisfaction, across all 43 industries, over the last six years.

“I’m proud of the resilience of Sprint’s people during a difficult transformation and I’m optimistic about how they will build on a foundation of innovation to succeed in the future,” Hesse said. “It’s been an honor to have led such dedicated teammates for more than six-and-a-half years. Marcelo has been a great addition to Sprint’s Board and his entrepreneurial background, business savvy, industry experience and strong relationship with Masayoshi Son make Marcelo an excellent choice to lead Sprint going forward.”

“Dan has guided Sprint through a challenging period and has built a solid foundation for future growth. The Board sincerely appreciates his leadership,” said Son.

Claure will be based at Sprint headquarters in Overland Park, KS, and plans to relocate to the Kansas City area.

 

Cradlepoint Secure Threat Management for Branch Office Networks

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CradlePoint, the global leader in 4G LTE wireless networking solutions for distributed enterprises, today announced CradlePoint Secure Threat Management, an Intrusion Prevention Solution (IPS) integrated with its cloud network management solution, Enterprise Cloud Manager. CradlePoint Secure Threat Management leverage's Trend Micro's proven IPS solution.

CradlePoint Enterprise Cloud Manager's integration of Trend Micro's deep packet inspection engine and IPS signature sets, used in conjunction with the CradlePoint AER 2100, provides protection within a centralized and actionable platform. The combination of solutions improves network security, protects data, and increases security visibility with real-time threat alerts. The addition of intrusion prevention allows organizations to achieve a more secure and PCI 3.0 compliant network.

CradlePoint's introduction of IPS allows customers to create a layered security solution that is applicable to their unique business and existing infrastructure," said Kent Woodruff, chief security officer at CradlePoint. "Our introduction of Advanced Threat Management resonates with many of our customers as they look to maintain security and compliance of branch office networks. CradlePoint's use of IPS allows customers to move towards PCI Compliance 3.0 and ensures that they are proactive in network security and compliance management."

Today's branch office is vulnerable as it struggles with the proliferation of mobile devices and WiFi networks, the lack of support for legacy networks as well as limited to no onsite IT support services. CradlePoint found that of 1,300 breaches that attacked a distributed enterprise in 2013, 91% of the incidents originated externally. These incidents took just minutes to compromise and weeks to discover. The introduction of CradlePoint's Threat Management solution is one component that stifles the attacks. IPS is backed with the industry's leading Deep Pack Inspection (DPI) engine. This allows customers to protect against both server-side and client-side vulnerabilities, matching signatures from Trend Micro's continually updated database of known threats, identifying anomaly traffic and introducing malware protection. Trend Micro IPS threat information is automatically updated to the CradlePoint branch router via Enterprise Cloud Manager.

"Trend Micro's One-Pass Deep Pack Inspection Engine supports the industry's most up to date threat analysis database and network application intelligence simultaneously," said Dr. Terence Liu, VP of Trend's Networking Threats Defense Technology Group. "Customers of CradlePoint will be shielded by the next-generation intrusion prevention technology, identifying and blocking threats in real-time, and alerting security managers for quicker action; and with greater network visibility along with management control."

Expansion of the Enterprise Cloud Management Platform opens the door for increased applications that can be both developed and supported based on the customer's unique market and specific needs. CradlePoint's Enterprise Cloud Manager provides a single platform that network administrators can create best-of-breed security solutions under a single management console. This hybrid approach appeals to a broad set of distributed customers as they create a layered approach to security that is scalable, intelligent and provides maximum protection.

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