Home LTE News Verizon Confirms VZ4G LTE Service to Launch in 38 Markets in 2010

Verizon Confirms VZ4G LTE Service to Launch in 38 Markets in 2010

Verizon's coverage projection (planned VZ4G LTE markets are indicated with black dots)

At today's CTIA Press Conference, Verizon officially announced that they'll be launching their 4G LTE service (dubbed "VZ4G") in 38 markets by the end of 2010. They wouldn't comment directly on pricing, but to our surprise they stated that "there is a place for unlimited plans" as well as pay-per-use models (which is what recent rumors were indicating Verizon planned to use for their 4G service). We won't know until Verizon releases more information, but it sounds like there may be an unlimited option available at launch after all, which puts them on level ground with Sprint and CLEAR, who offer their 4G WiMAX service on an unlimited basis.

During the press conference, Verizon repeatedly spoke about full motion video and how LTE would change the way we view and stream video from a practical perspective when compared to the current 3G data network. The type of speeds users will expect from VZ4G was also a hot topic. We've seen potential speeds quoted as 5-12Mbps download and 2-5Mbps upload, but today Verizon stated those are the speeds that one would expect while the network is fully loaded - meaning maximum speeds could be much higher! As for coverage, it is anticipated to be as good or possibly better than current 3G penetration. This can be attributed to the use of the 700Mhz frequency versus the higher frequencies used for 3G EVDO (800/1900Mhz). They even provided a test example of a closed beta tester who had virtually no signal with his LTE device and was still able to hit over 2Mbps download. For comparison, when you have virtually no 3G signal your speed can drop to 300Kbps or worse.

Verizon didn't give a specific date when the service will actually launch - rumors have said November, but all Verizon has confirmed is that the first markets will launch by the end of 2010. Their coverage projections indicate we can anticipate coverage for 200 million customers within 18 months and 4G coverage equivalent to current 3G by 2013. If you refer to our coverage map, you'll notice that there are currently some areas which are completely white, indicating no coverage. Verizon plans to fill in this white space by partnering with over 200 undisclosed companies. These partnerships will allow rural providers to offer service on Verizon's spectrum.

Devices available at launch will be the standard USB form factor, disproving LTE device sighting rumors around the web. They plan on launching the USB devices first, then later making tablets, smartphones and machine-to-machine devices available in the first half of 2011. They'll also be exploring new technologies to use in conjunction with LTE, such as Microcells or Femtocells, which would be made possible by LTE's low latency.

Conference Highlights:
  • Full motion video - No buffering on HD content downloaded or uploaded
  • Half the latency of their current 3G network - They quoted a "30ms delay" (lower than half the average of 3G)
  • 110 Million Americans Covered at launch
  • Within these initial markets (see below), they'll cover 62 major airports
  • Devices designed for video consumption available in January 2011
  • LTE will be capable of Voice/Data Simultaneously (3G for voice and 4G for data)

Official Launch Market list:

  • Akron, Ohio
  • Athens, Georgia
  • Atlanta, Georgia
  • Baltimore, Maryland
  • Boston, Massachusetts
  • Charlotte, North Carolina
  • Chicago, Illinois
  • Cincinnati, Ohio
  • Cleveland, Ohio
  • Columbus, Ohio
  • Dallas-Fort Worth Metroplex, Dallas, Texas
  • Denver, Colorado
  • Fort Lauderdale, Florida
  • Houston, Texas
  • Jacksonville, Florida
  • Las Vegas, Nevada
  • Los Angeles, California
  • Miami, Florida
  • Minneapolis/Saint Paul, Minnesota
  • Nashville, Tennessee
  • New Orleans, Louisiana
  • New York, New York
  • Oakland, California
  • Oklahoma City, Oklahoma
  • Orlando, Florida
  • Philadelphia, Pennsylvania
  • Phoenix, Arizona
  • Pittsburgh, Pennsylvania
  • Rochester, New York
  • San Antonio, Texas
  • San Diego, California
  • San Francisco, California
  • San Jose, California
  • Seattle/Tacoma, Washington
  • St. Louis, Missouri
  • Tampa, Florida
  • Washington, D.C.
  • West Lafayette, Indiana
  • West Palm Beach, Florida

If you're interested in LTE service you can be notified of availability here - Notify Me When Verizon LTE Is Available

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Last Updated ( Wednesday, 06 October 2010 21:26 )